Jean-Claude Ellena likes to tell the story of the time he was turned away at Edmond Roudnitska’s doorstep because his clothes smelt too strongly of washing detergent. As a non-perfumer, I’m happily free from any such constraints and can enjoy the daily ritual of putting on a freshly laundered shirt and taking a deep breath as my body heat warms the fabric.
Granted, many laundry care products these days are obnoxiously strong and with the advent of scent boosters like Lenor’s massively successful Unstoppables, only getting more obtrusive.
Persil’s green-capped liquid detergent however, bucks the trend and smells fantastic: fresh and green with a big dose of very incense-like aldehydes (my favourite part). The scent lasts well on laundered items yet is subtle enough not to clash with the perfumes I wear. The biological formula is effective, too.